truematter
Dean Schuster has been envisioning and creating human-centered digital products since the advent of the web. He is founder and owner of the UX firm truematter, leading the team to help national and international organizations change the way they do business online. He travels all over the world to speak and teach, mentoring professionals and challenging teams to higher standards for digital experiences. Dean is also an avid trail racer, often found in out-of-the-way places, including Antarctica.