If people can't use your software, you have already failed as a developer.
This talk digs in to how optimizing for search and using the existing technical assistance forums can put your product ahead of the pack. Technical writing, in all its variations, is a type of interface with your product. It incorporates everything from an error message to an implementation guide.
Heidi is a mercenary technical writer and travelling salesperson of better process and product thinking. She loves writing herself out of a job and teaching people to save themselves from future pain.
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