February 26-28, 2025
Montreal, Canada

Digital Spit-Fire Interface Rage: Calming the Savage User

I am an even-tempered person. But when I use poorly designed software or painfully slow apps, I turn into a monstrous beast. Authenticate AGAIN? I can’t find ANYTHING! ANOTHER ERROR!

Users today are massively frustrated by the sites and apps. They are furious when they can’t quickly do what they want. Yes, they blame us. How do we make products that help users easily accomplish their goals? How do we rage-proof our work? I’ll show you. how.

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Dean Schuster

truematter

Dean Schuster has been envisioning and creating human-centered digital products since the advent of the web. He is founder and owner of the UX firm truematter, leading the team to help national and international organizations change the way they do business online. He travels all over the world to speak and teach, mentoring professionals and challenging teams to higher standards for digital experiences. Dean is also an avid trail racer, often found in out-of-the-way places, including Antarctica.

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