Dealing with lots of data can be daunting, if not done well it can affect the performance of your applications. Data has business value though and can't be ignored.
Storing it, dealing with it and mining it have huge rewards and can be fun. I'll cover some theory but the emphasis will be on the practical.
I've spent the last 9 years building, supporting and improving high traffic websites. Some of the biggest in the world. I've worked as a developer, lead and manager and throughout it is all I've have learned a lot and had a good time.
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